How to Achieve Wealth and Success

By Brian Tracy
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Everyone I talk to wants to be wealthy. Most are savvy, hardworking and willing to do whatever it takes to achieve their financial goals.
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What's the one thing that holds most smart people back?
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What's the one thing that limits the earning potential?
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It's not starting a business. And it's not delivering your product or service. The one thing that keeps most people from being successful and wealthy is knowing how to close the sale. No sale, no income, no business.
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No matter how smart you are, how good your product or service is, or how long you've been in business—if you can't close the sale, you won't ever achieve the level of wealth and success you deserve.
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Whether you're just getting started or you're a seasoned business owner, I'm sure you've felt the frustration of losing a sale you deserved, and increasing your income.
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And during this current recession, with sales shrinking or at best stagnating for most businesses, there is only one sure way to keep profits rolling in.
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When I first started out in business, I know that I lost a lot of sales I deserved due to a whole host of common objections. Simply because I didn't know how to close the sale, all too many of my customers would walk away without getting the product or service they needed and I'd lose the profit I could have earned.
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Even worse, I'd lose the potential profits I could have earned from getting the customer on board and helping them for years to come. Imagine you've cooked a delicious meal, but then you couldn't get anyone to eat it.
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That would never happen in my house, but that is what happens to all to many business owners. They have a great product or service and they can't get enough people to use it and buy it. There is one simple truth about selling and without it you could struggle forever to be successful.
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The simple truth about selling is that your prospects, your potential customers, are better at convincing themselves to buy than you are. Once you understand this simple strategy and start using it, you'll close many more sales and start achieving your financial success.
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To your success,
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Brian Tracy