Skil seorang usahawan

Terdapat empat skil utama seseorang usahawan mesti ada atau pelajari. Skil tersebut ialah menjual, perakaunan, melabur dan kepimpinan. Pada pendapat saya, keupayaan untuk menjual ialah yang paling penting daripada keempat-empatnya.

The Big Secret To Marketing Your Business

Every entrepreneur wants a magic marketing potion that will attract all the customers and sales they can handle. Many are searching for that one, big marketing secret that will make their business successful beyond their wildest dreams.
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These starry eyed people believe there exists one piece of information or tactic that will take them from obscurity to becoming the marketing champion in their industry. Sadly, most will never discover this secret even though it’s hidden in plain sight and instantly available to them at any time.
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This Big Marketing Secret is your attitude!
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Yes, successfully marketing your business requires the correct attitude. Just like your relationships with other people, the attitude you take decides on what you will ultimately achieve.
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Your belief system and your approach play a significant role in your marketing success. It is the starting point what you will accomplish and how much money you earn in your business.
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Do you believe that your marketing efforts will pay off in increased sales? Or, do you think that marketing is a waste of time and money because you’ve tried once before and failed to attract any response?
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The fact of the matter is that marketing does work when you understand how. Like catching a ball or riding a bike it is a learned skill that anyone can master. All that stops you from achieving more is your attitude toward marketing.
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There are millions of people who are now highly successful because they possessed the attitude that marketing is the most important activity in their business. Everything starts and relies on your ability to attract and convert prospects into buyers. It’s the only area of your business that produces the opportunities to make a sale.
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When you ignore it, cut the budget when times are tough or just don’t market at all your business will suffer. Without marketing it’s tough to make a sale. Without sales, you have no business; only an expensive hobby!
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Successful marketing requires desire, action and commitment. If you lack in any of these three qualities and have a bad attitude, you might as go work for someone else. It’s no secret that your attitude is critical to what you achieve in life and business. When you have a positive approach to your marketing, what you believe will be the most likely outcome.
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Like the late Henry Ford said, “If you think you can or you think you cannot, you are always right.”

The Big Secret to Marketing Your Business

Every entrepreneur wants a magic marketing potion that will attract all the customers and sales they can handle. Many are searching for that one, big marketing secret that will make their business successful beyond their wildest dreams.
...
These starry eyed people believe there exists one piece of information or tactic that will take them from obscurity to becoming the marketing champion in their industry. Sadly, most will never discover this secret even though it’s hidden in plain sight and instantly available to them at any time.
...
This Big Marketing Secret is your attitude!
...
Yes, successfully marketing your business requires the correct attitude. Just like your relationships with other people, the attitude you take decides on what you will ultimately achieve.
....
Your belief system and your approach play a significant role in your marketing success. It is the starting point what you will accomplish and how much money you earn in your business.
...
Do you believe that your marketing efforts will pay off in increased sales? Or, do you think that marketing is a waste of time and money because you’ve tried once before and failed to attract any response?
...
The fact of the matter is that marketing does work when you understand how. Like catching a ball or riding a bike it is a learned skill that anyone can master. All that stops you from achieving more is your attitude toward marketing.
...
There are millions of people who are now highly successful because they possessed the attitude that marketing is the most important activity in their business. Everything starts and relies on your ability to attract and convert prospects into buyers. It’s the only area of your business that produces the opportunities to make a sale.
...
When you ignore it, cut the budget when times are tough or just don’t market at all your business will suffer. Without marketing it’s tough to make a sale. Without sales, you have no business; only an expensive hobby!
...
Successful marketing requires desire, action and commitment. If you lack in any of these three qualities and have a bad attitude, you might as go work for someone else. It’s no secret that your attitude is critical to what you achieve in life and business. When you have a positive approach to your marketing, what you believe will be the most likely outcome.
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Like the late Henry Ford said, “If you think you can or you think you cannot, you are always right.”

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Coach Ron Abbott

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http://www.td-marketing-system.com/Small-Business-Marketing-Blog.htm

Influence Your Customer Into Buying

People buy emotionally and justify logically. Find out how you can use this to your advantage.

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Imagine you need to buy a pen to write an article in a respected magazine.

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You see a lovely Mont Blanc pen the shop window with the price tag of a small family car.

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It is sleek, shiny and gorgeous, and you dream about how smoothly the ink will flow along with the words. Your article will surely be the best prose you ever wrote. Or whatever you write. Well something like that anyway.

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The bottom line is that people tend to buy things emotionally and justify it logically.

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The justification can be terribly logical, but the decision to buy is definitely emotional.

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Why else would you be salivating at the sight of 13cm of stainless albeit with gold trim and that familiar logo?

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The banking and credit industry would be structures very differently if people only bought logically. That is to say, if you bought only what you actually needed and could afford, there will be no such thing as “retail therapy”. But there will be a lot more room in my wife’s side of the wardrobe, for starters.

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So the question is, how do you sell yourself?

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Or, put it another way, how do you persuade someone to buy something emotionally rather than logically?

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Well, first you need to know how they feel about you and your product or service.

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And until you do, you are stuck in logic and simply turning features into benefits.

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And that is not enough. People buy emotionally. People recognize when someone is trying to sell them something and often, do not like it.

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Most people also do not like to feel they are being “persuaded”.

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For example, do you ever go home and say: “Guess what someone sold me today?”

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It is far better to work at influencing people rather than simply persuading.

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Effective influencers listen more than they talk. The absorb useful information that can be used to impressive effect later.

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And the funny thing is, the more you let people talk to you, the more they like you.

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You have to be a good listener. And nobody has ever been accused of listening too much. Talking yes, listening, no.

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People “buy” people first, and the first stage of selling yourself is to get someone to like you and truly believe in you.

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They must believe that you are more concerned with their situation than you are about getting your own way. They must believe that you will do whatever is in their best interests.

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Without trust and the belief that you will do what you say you are going to do, all the benefits, added value or discounts do not amount to much.

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So, to be a top influencer rather that be seen as a “persuader” or a “salesman”, you have to be sincerely interested in your buyer’s situation.

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After all. Most people do not care how much you know until they know how much you care.

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You think this is a lot effort?

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Sure. But then, being professional is an effort too.

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It is not what you do; it is the way you do it. And that is what gets results.

And you may not even need to use a Mont Blanc.

Top 10 Ways To Sell Your Products and Services

Author: Diana Barnum

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Wouldn’t it be great to sell more of your products and services?

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Here are some quick tips to help increase your sales.

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1 Turn your ad copy into a story or article. Your visitors won't be as hesitant to read your ad and will become more interested inyour product.

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2 Give visitors a freebie for filling out your online survey orthey usually won't. Surveys will give your business valuable intelligence for your business.

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3 Enhance the power of your ad copy benefits by using attention getting words, highlighting keywords, using color, bolding key phrases, underlining, etc.

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4 Give your visitors tons of choices so they don't get the feeling of being controlled. Offer them a variety of ways toorder, contact you, navigate, etc.

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5 Put yourself in your visitors’ shoes. Design your site for them, not for yourself. Create your product around your visitors not because you would buy it.

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6 Get free advice from successful online business owners. Participate in business chat rooms and message boards to chat with them.

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7 Use your free bonuses to create a sense of urgency for your visitors to buy. Only offer them for a limited time with your main product.

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8 Offer your customers extra add-on products at the point of purchase. For example, if they are buying an electronic toy, try to sell batteries with it.

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9 Make your visitors feel good by giving them sincere compliments. If they feel good they will also feel good about buying from your web site.

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10 Add multiple profit centers to your web site. If you're selling business books try to sell business services, courses and supplies too.

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About the Author
By Diana Barnum, president of http://movingaheadcommunications.com "> http://movingaheadcommunications.com and CEO ofhttp://ohiohelp.net "> http://ohiohelp.net . For more help with marketing, publicrelations and writing, email mailto: diana@ohiohelp.net or call: (614) 529-9459.

Takrif Pemasaran dan Penjenamaan

Memasarkan sesuatu produk atau perkhidmatan mestilah mempunyai satu jenama. Identiti jenama pula adalah kombinasi beberapa factor seperti nama, logo, symbol, reka bentuk, pembungkusan, produk, perkhidmatan, prestasi, imej ataupun persepsi pengguna terhadap produk atau perkhidmatan tersebut.

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Promosi dan pengiklanan juga memainkan peranan penting dalam proses menngkatkan imej jenama. Mengeluarkan peruntukan untuk promosi amat penting dalam memasarkan sesuatu produk itu.

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Seperti beberapa jenama terkenal dunia, mereka mengeluarkan peruntukan yang besar untuk mengekalkan jenama popular mereka. Kenapa perlunya promosi jualan?

Ia adalah untuk memperkenalkan produk baru, mendapat jualan lebih, menarik pelanggan baru, mempertahankan jualan semasa, menambah inventori runcit, gabungan pengiklanan dan jualan, meningkatkan jualan bersemulka dan menentang saingan.

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Kaedah pemasaran yang sering digunakan dalam iklan media adalah promosi jualan, pembungkusan, direct response, pemasaran interaktif, pemasaran langsung, perhubungan, majlis khas, point of purchase dan publisiti.

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Pemasaran adalah satu fungsi dan proses untuk menyampaikan nilai kepada pengguna dengan tujuan mendatangkan keuntungan bagi syarkat pengeluar produk.

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Nilai tersebut untuk mendapatkan pemasaran hubungan, memenuhi citarasa pengguna dan pengurusan hubungan pelanggan. Berikut senarai beberapa syarikat besar dunia yang mengeluarkan peruntukan untuk promosi dan pengiklanan pada tahun 2005.

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Coca-cola – RM216.06 billion

Microsoft – RM191.81 billion

IBM – RM170.82 billion

GE - RM150.37 billion

Intel - RM113.89 billion

Nokia - RM84.64 billion

Gaya Pembelajaran Individu

Tiga gaya pembelajaran utama seseorang dan pembahagiannya ialah:

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Visual : 60-65%
Auditori : 30-35%
Kinestetik : 5-10%

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Ringkasan sifat-sifat setiap gaya pembelajaran adalah seperti berikut:

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Visual

• Belajar lebih baik dengan melihat
• Bercakap cepat
• Menggemari seni
• Lebih suka kartun daripada lawak jenaka
• Perhatian boleh terganggu disebabkan pergerakan

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Auditori

• Belajar lebih baik dengan mendengar
• Bercakap dengan kelajuan sederhana
• Menggemari muzik
• Lebih suka lawak jenaka daripada kartun
• Perhatian boleh terganggu disebabkan bunyi
  

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Kinestetik

• Belajar lebih baik dengan menyentuh atau merasa
• Bercakap perlahan
• Gemar aktiviti fizikal
• Lebih suka bermain permainan
• Sukar untuk duduk diam bagi jangka masa yang lama

16 Rahsia Kejayaan Pemasaran Anda

Berikut adalah 16 rahsia untuk berjaya di dalam pemasaran anda dari sudut pandangan guerilla marketing. Di dalam bahasa inggeris kesemuanya berakhir dengan ;ent.

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1 Commitment - Anda harus sentiasa mempunyai komitmen di dalam pemasaran anda.

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2 Investment - Anda harus menganggap aktiviti pemasaran anda sebagai satu pelaburan.

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3 Consistent - Jadikan pemasaran anda konsisten.

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4 Confident - Jadikan prospek yakin dengan anda.

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5 Patient - Anda harus sabar untuk mengekalkan komitmen.

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6 Assortment - Anda harus lihat pemasaran anda adalah terdiri dari campuran pelbagai jenis teknik pemasaran yang berbeza dan bukan satu sahaja.

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7 Subsequent - Anda harus mengetahui yang keuntungan adalah mengikut jualan anda.

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8 Convenient - Anda harus Jadikan bisnes anda memudahkan pelanggan anda.

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9 Amazement - MAsukkan elemen kejutan di dalam pemasaran anda

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10 Involvement - Buktikan yang anda sentiasa prihatin dengan prospek dan pelanggan anda dengan sentiasa melakukan follow up

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11 Measurement - ukur setiap teknik pemasaran yang anda buat untuk mengetahui tahap ke'effektif'an nya.

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12 Dependent - Belajar bergantung kepada bisnes orang lain dan sebaliknya.

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13 Armament - Anda harus mempunyai skil utama guerilla marketing iaitu teknologi.

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14 Consent - Gunakan pemasaran untuk mendapat persetujuan prospek, kemudian tukarkan persetujuan tersebut kepada jualan

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15 Content - Jual isi yang anda tawarkan dan bukan gaya.

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16 Augment - Apabila aktiviti pemasaran anda berjalan lancar, lakukan sesuatu untuk menjadikannya lebih baik.

Mengatur Strategi Pemasaran Berkesan

Apakah itu pemasaran ?
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Dalam bahasa yang paling mudah, pemasaran bolehlah dibayangkan sebagai jambatan yang menghubungi antara pembeli, pengguna dengan sesuatu produk, perkhidmatan dan apa jua yang hendak ditawarkan.

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Ciri-ciri strategi pemasaran yang berkesan mestilah mengambil kira faktor-faktor berikut:
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1 Budaya masyarakat setempat harus difahami dan dihayati.
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2 Nama produk hendaklah mudah dan senang disebut serta sentiasa mudah diingati.
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3 Lakukan promosi dan pengiklanan - usaha menyebaran maklumat produk wajar diberi pertimbangan dalam usaha promosi.
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4 Kos efektif - kaedah dan jenis promosi yang dilakukan haruslah efektif khususnya kos.
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5 Lakukan jualan dan promosi bagi menawar atau membeli "jiwa" pelanggan.
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6 Justeru itu peniaga/ usahawan wajar belajar bagaimana mengurus dan membeli emosi pelanggan.
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7 Kekalkan hubungan dengan pelanggan - ingat namanya dan senyum selalu.

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Kesimpulannya, strategi pemasaran yang berkesan mestilah berkeupayaan untuk menghebohkan produk atau perkhidmatan kepada seramai bakal pembeli yang boleh tanpa halangan geografi,demografi dan komunikasi.